- Landing page is everything - You can bring in millions of people via an advertisement, but if the page you bring them to doesn't sell then all that targeted traffic is wasted.
- You don't need to be the #1 - My click through rates with the highest % was actually in the #7-8 position. People who are shopping online will browse different choices instead of buying the first thing they see. However your product/page better be pretty convincing since this customer is comparing you to the other 6 people he/she has already seen.
- Use Different Tracking codes - Check out which ad is giving you the best click rates. Test different ads with different codes to get the most efficient sets for each keyword group.
- Product research - If your serious about selling something try and get an evaluation copy or buy the product. Is this something you would use? How about your friends or family? If the answer is no then rethink about marketing it.
- Set a reasonable budget - Test the waters out, and don't set an excessive budget right off the bat. You're trying to optimize your ads, and see if the product your marketing is going to be returning some dough. If you don't see any sales after the first 100-200 clicks then you might want to check out whats up.
In the mean time I've resorted back to spending about an hour a day on World of Warcraft earning some gold to go and sell on Sparter again. I guess I can't pass up the $10-20/hr for playing 7 hours a week. At least until I can find a good product on Clickbank to market. One point of advice someone brought up to me is that I should market something that I have some knowledge of, or experience with. I guess I'll try out a WoW gold making review campaign this week, and report back in with how I did.